What is PPWR, and why should you care?

The Packaging and Packaging Waste Regulation (PPWR) is an EU law aimed at reducing packaging waste and making packaging more recyclable and reusable. It has been adopted by the entire European Union, with surrounding countries adopting similar types of sustainability laws, including Extended Producer Responsibility (EPR).

Learn More

Here’s why you don’t want a perfect 5-star rating

It seems logical that every company should aim for a perfect customer review score. After all, if every customer is happy, why wouldn't that help convince the next customer to buy from you? The problem, however, is that buyers don’t think like that.

Learn More

B2B Marketing is about people, not products

There is a lot of advice out there about how to do marketing. Most of it is about how to best leverage the latest technology, most recently AI; some of it is still about nailing the perfect message, i.e., finding the elusive silver bullet, and some of it is about finding the right channel to reach your audience; let’s hear it for GEO. But underneath all of that, marketing is really still all about one thing: how to connect with another human being.

Learn More

Article

Why ChatGPT ads are a big deal for B2B SaaS

5 min read

Just a few months ago, OpenAI removed the $50,000 minimum spend requirement from ChatGPT cost per clicks ads. This is a big deal because now AI marketers at B2B SaaS companies can start experimenting with this new paid lead generation channel. Here's why we’re going all in on ChatGPT ads.

Article

How AI Assistants recommend software

AI assistants recommend software by combining user context, public information, source quality, product descriptions, comparisons, and model behavior. They do not simply rank websites the way a search engine does. They synthesize. That means SaaS brands need clear category pages, consistent positioning, verifiable claims, third-party proof, and comparison content that helps the assistant explain fit.