What is PPWR, and why should you care?

The Packaging and Packaging Waste Regulation (PPWR) is an EU law aimed at reducing packaging waste and making packaging more recyclable and reusable. It has been adopted by the entire European Union, with surrounding countries adopting similar types of sustainability laws, including Extended Producer Responsibility (EPR).

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Here’s why you don’t want a perfect 5-star rating

It seems logical that every company should aim for a perfect customer review score. After all, if every customer is happy, why wouldn't that help convince the next customer to buy from you? The problem, however, is that buyers don’t think like that.

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B2B Marketing is about people, not products

There is a lot of advice out there about how to do marketing. Most of it is about how to best leverage the latest technology, most recently AI; some of it is still about nailing the perfect message, i.e., finding the elusive silver bullet, and some of it is about finding the right channel to reach your audience; let’s hear it for GEO. But underneath all of that, marketing is really still all about one thing: how to connect with another human being.

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Is your product actually a solution, or is it a platform?

4 min read

The software industry loves labels. Product. Solution. Platform. Network. Offering. They're often used interchangeably, but they don't necessarily mean the same thing. There isn't a universally accepted definition for these terms, but there are some widely accepted perspectives in the software industry worth taking into consideration when you develop your go-to-market messaging. More importantly, using the right terminology helps set the right expectations with your customers.

Article

Supply Chain Control Tower market overview

3 min read

The supply chain control tower market has evolved well beyond traditional visibility dashboards. As reflected in both the Nucleus Research Control Tower Technology Value Matrix and Gartner's Supply Chain Planning research, leading solutions now differentiate themselves by their ability to combine end-to-end visibility with real-time collaboration, AI-driven decision support, scenario planning, and increasingly autonomous execution. Consistent with the five-level maturity model described in this article, the market leaders are those that move beyond siloed monitoring to provide network-wide orchestration, intelligent exception management, and closed-loop execution across suppliers, logistics providers, and enterprise systems.

Article

What a Digital Supply Chain Network actually is

3 min read

People talk about digital supply chain networks a lot, usually as if everyone already agrees on what they are. In reality, most organizations don’t. And if you strip away the terminology, there’s still a fair amount of confusion about what problem they’re actually trying to solve.

Article

Healthcare doesn’t have an AI problem. It has a data problem.

3 min read

Everyone is talking about how Artificial Intelligence (AI) will transform healthcare in America. I’m not convinced that’s actually the core issue. Before AI can do anything meaningful in healthcare, there’s a much more basic problem that still hasn’t really been solved.

Article

Why operational knowledge shouldn’t live in a Spreadsheet

3 min read

Most manufacturing companies have at least one spreadsheet they would struggle to live without. You know the one. Perhaps it schedules production. Perhaps it allocates inventory. Perhaps it helps determine which orders get prioritized when capacity becomes constrained. Whatever its purpose, someone in the organization built it years ago, and over time it became an essential part of the business. To be fair, that's not necessarily a bad thing.