Data quality isn’t the answer either. So what is?
There seems to be a bit of a sobering up going on in the B2B technology space, where software vendors are increasingly changing their narrative to say that data quality is what really matters. After several years of telling us what AI could do, we're now being reminded that AI will only work as well as the data behind it. And while it is indeed true that AI will work much better with clean, quality data, I think that too is an oversimplification and, more importantly, not what anyone is actually looking for. The problem is that we skipped ahead one step. We became so focused on what AI could deliver that we forgot about the data required to make it work. But even if we now take a step back, clean up our data, make it accessible, and then go full force on AI again, we still haven't necessarily solved anything worth solving. We've simply improved one of the things that can help us solve the actual problem.
