What is PPWR, and why should you care?

The Packaging and Packaging Waste Regulation (PPWR) is an EU law aimed at reducing packaging waste and making packaging more recyclable and reusable. It has been adopted by the entire European Union, with surrounding countries adopting similar types of sustainability laws, including Extended Producer Responsibility (EPR).

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Here’s why you don’t want a perfect 5-star rating

It seems logical that every company should aim for a perfect customer review score. After all, if every customer is happy, why wouldn't that help convince the next customer to buy from you? The problem, however, is that buyers don’t think like that.

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B2B Marketing is about people, not products

There is a lot of advice out there about how to do marketing. Most of it is about how to best leverage the latest technology, most recently AI; some of it is still about nailing the perfect message, i.e., finding the elusive silver bullet, and some of it is about finding the right channel to reach your audience; let’s hear it for GEO. But underneath all of that, marketing is really still all about one thing: how to connect with another human being.

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Article Is freight cost really the problem? Understanding logistics cost overruns.

Is freight cost really the problem? Understanding logistics cost overruns.

3 min read

Many logistics cost overruns aren't caused by logistics. They're caused by planning decisions. Yet when freight spend spikes, the first place executives look is transportation, which is the wrong target. Consider a company that sees an opportunity to sell more of its higher-margin products. The business shifts its product mix, but the parts needed to make those products aren't available where they're needed. The result is expedited shipments and airfreight, and suddenly the logistics department has blown through its budget. But did logistics actually cause the problem, or did a business decision simply create a logistics consequence?

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