What is PPWR, and why should you care?

The Packaging and Packaging Waste Regulation (PPWR) is an EU law aimed at reducing packaging waste and making packaging more recyclable and reusable. It has been adopted by the entire European Union, with surrounding countries adopting similar types of sustainability laws, including Extended Producer Responsibility (EPR).

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Here’s why you don’t want a perfect 5-star rating

It seems logical that every company should aim for a perfect customer review score. After all, if every customer is happy, why wouldn't that help convince the next customer to buy from you? The problem, however, is that buyers don’t think like that.

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B2B Marketing is about people, not products

There is a lot of advice out there about how to do marketing. Most of it is about how to best leverage the latest technology, most recently AI; some of it is still about nailing the perfect message, i.e., finding the elusive silver bullet, and some of it is about finding the right channel to reach your audience; let’s hear it for GEO. But underneath all of that, marketing is really still all about one thing: how to connect with another human being.

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Article Why People, Process, and Technology isn’t fixing your problems

Why “People, Process, and Technology” isn’t fixing your problems

5 min read

If you’ve spent any amount of time around digital transformation, change management, consulting, or enterprise software, you’ve probably heard the phrase “people, process, and technology” more times than you can count. The framework has become so common that it is often treated as a checklist. Need to improve performance? Buy a new technology. Then adjust the process and train the people. The problem is that it rarely works that way. In fact, I would argue that one of the reasons so many transformation initiatives struggle is because people have misunderstood what “people, process, and technology” was supposed to mean in the first place. The framework is often presented as three separate buckets that need to be addressed. The reality is that they are interconnected. Change one, and you inevitably impact the others.

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