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The 8 numbers that explain what’s really happening with AI adoption

The 8 numbers that explain what’s really happening with AI adoption

There is no shortage of evidence that companies are adopting Artificial Intelligence (AI). Every quarter brings another survey showing that more organizations are experimenting with generative AI, putting models into production, giving employees access to copilots, or increasing their spending on the technology. At the same time, there is a growing body of evidence suggesting that the economic impact of all this activity remains much less significant than the level of investment would imply. Both observations can be true, and when the numbers are put side by side, the apparent contradiction becomes easier to understand. Therefore, a more useful way to think about the current state of enterprise AI is not to ask whether companies are adopting it. They clearly are. The more important question is whether companies are changing their operations quickly enough to turn widespread access to AI into any meaningful business outcomes.

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Is your product actually a solution, or is it a platform?

Is your product actually a solution, or is it a platform?

The software industry loves labels. Product. Solution. Platform. Network. Offering. They're often used interchangeably, but they don't necessarily mean the same thing. There isn't a universally accepted definition for these terms, but there are some widely accepted perspectives in the software industry worth taking into consideration when you develop your go-to-market messaging. More importantly, using the right terminology helps set the right expectations with your customers.

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9 AI-Native Supply Chain Planning trends reshaping the industry

9 AI-Native Supply Chain Planning trends reshaping the industry

AI-native supply chain planning is becoming a more visible part of the technology landscape. Over the past year, Alex Pradhan has spoken with a growing number of newer supply chain planning vendors and identified a number of characteristics and trends that distinguish AI-native platforms from traditional systems being retrofitted with AI.

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Article SSOT vs. SVOT: The critical difference companies get wrong

SSOT vs. SVOT: The critical difference companies get wrong

By: Suhas Sreedhar and Peter Nilsson | 8 min read

How do you establish and maintain a single version of truth across our enterprise and our suppliers when the underlying systems, ownership, and data change? That question tends to reveal much more about whether you’re buying a system of record versus a functioning network.

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Article AI lets you do more, but do you know what’s worth doing?

AI lets you do more, but do you know what’s worth doing?

By: Peter Nilsson | 6 min read

There are many versions of the genie-in-a-bottle story, but they’re all basically a giant thought experiment about power, unintended consequences, greed, and the fact that getting exactly what you ask for is often not the same as getting what you actually want. But in most of those stories, the hardest part isn’t getting the genie to grant the wish. It’s knowing what to ask for. We’re pretty good at knowing what we don’t have, and what we wish were different. We’re not nearly as good at figuring out what we actually want when the usual limits are taken away. More importantly, we're not very good at anticipating what new problems appear once one hurdle has been removed. The genie was never really the interesting part. The interesting part was what happened to us when the genie showed up.

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Article B2B Marketing is about people, not products

B2B Marketing is about people, not products

By: Peter Nilsson | 8 min read

There is a lot of advice out there about how to do marketing. Most of it is about how to best leverage the latest technology, most recently AI; some of it is still about nailing the perfect message, i.e., finding the elusive silver bullet, and some of it is about finding the right channel to reach your audience; let’s hear it for GEO. But underneath all of that, marketing is really still all about one thing: how to connect with another human being.

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Article Why giving away the answer might be costing you attention

Why giving away the answer might be costing you attention

By: Peter Nilsson | 4 min read

The best marketing often does two things in sequence: it creates enough curiosity to earn someone’s attention, then gives them the information they need to keep it. Effective communication often benefits from not delaying the delivery of the most important details. In the military, there’s a term for this: BLUF (bottom line up front). It's a practice wherein you put the most important details first to enforce speed and clarity in reports and emails. You don't tease or delay your main point because people are busy and life-or-death decisions could be made using your information (in the military at least).

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Article Finance doesn't run on money. It runs on trust.

Finance doesn’t run on money, it runs on trust.

By: Peter Nilsson | 3 min read

The essence of finance is actually time travel. That might sound like a strange way to describe it, but if you think about it, that’s really what finance is. Saving moves resources from the present into the future. Financing moves resources from the future back into the present. Every financial system is essentially a mechanism for exchanging value across time. But that leads to a bigger point. Finance is not really about money. Money is just the thing we use to represent value. The thing that actually makes finance work is trust. Because every financial transaction is ultimately a promise about the future.

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Article The so what marketing test

You’re one “So what?” away from better marketing

By: Peter Nilsson | 3 min read

Most B2B SaaS marketing efforts fall flat because they stop at what the product does and leave it to the buyer to figure out what value it brings. The best messaging goes two levels deeper, passing the "So what marketing test."

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Article Why you don’t actually want a perfect customer review score

Here’s why you don’t want a perfect 5-star rating

By: Peter Nilsson | 3 min read

It seems logical that every company should aim for a perfect customer review score. After all, if every customer is happy, why wouldn't that help convince the next customer to buy from you? The problem, however, is that buyers don’t think like that.

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Article 5 Types of Supply Chain Control Towers

5 Types of Supply Chain Control Towers

By: Peter Nilsson | 8 min read

The term “control tower” has been grossly overused in the domain of supply chain management over the years and is used today to describe practically anything from basic visibility to network-wide fully autonomous solutions. This makes it nearly impossible for anyone looking for a capable solution to effectively compare options side by side.

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Article Why Digital Transformation starts with documentation

Why Digital Transformation starts with documentation

By: Peter Nilsson | 3 min read

Digital transformation doesn't start with software. It doesn't start with AI. It starts with understanding your processes, your data, and your business as it exists today. That is where meaningful transformation begins.

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Video Five myths about planning and execution

5 Myths about planning and execution

By: Peter Nilsson

Stage presentation from the 2026 Generis American Manufacturing Summit, where Ashok Erramilli and Peter Nilsson discuss 5 myths about planning and execution. Modern APS systems use advanced optimization algorithms to create efficient plans and production schedules. Changes in supply chain conditions, demand, and manufacturing constraints often occur between planning and execution. As a result, optimized plans can quickly lose relevance or become difficult to execute on the shop floor. Aligning optimized planning with real-world execution has long been a key goal of S&OP and S&OE initiatives. Many organizations struggle to achieve this alignment due to fragmented data, limited execution visibility, and static planning assumptions. A unified, high-resolution data foundation can help reconcile planning decisions with execution realities. Advanced optimization techniques can support continuous adjustment of plans and schedules as conditions change

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