What is PPWR, and why should you care?

The Packaging and Packaging Waste Regulation (PPWR) is an EU law aimed at reducing packaging waste and making packaging more recyclable and reusable. It has been adopted by the entire European Union, with surrounding countries adopting similar types of sustainability laws, including Extended Producer Responsibility (EPR).

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Here’s why you don’t want a perfect 5-star rating

It seems logical that every company should aim for a perfect customer review score. After all, if every customer is happy, why wouldn't that help convince the next customer to buy from you? The problem, however, is that buyers don’t think like that.

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B2B Marketing is about people, not products

There is a lot of advice out there about how to do marketing. Most of it is about how to best leverage the latest technology, most recently AI; some of it is still about nailing the perfect message, i.e., finding the elusive silver bullet, and some of it is about finding the right channel to reach your audience; let’s hear it for GEO. But underneath all of that, marketing is really still all about one thing: how to connect with another human being.

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Article Exposing the myth of Blockchain: Why the hype is holding you back

Exposing the myth of Blockchain: Why the hype is holding you back

In its report Blockchain Beyond the Hype, the World Economic Forum offered some grounding advice: “For any organization, blockchain technology should not be a goal in itself, but a tool deployed to achieve specific purposes.” The overarching purpose of any supply-chain company boils down to delivering the best possible service at the lowest possible cost. Fully realizing that ideal in today’s market requires two resources: multi-enterprise business networks and digitization. What’s fueling blockchain mania isn’t a solid business plan backed by glowing use cases, but a near-mythic notion that the technology will solve all manner of supply chain challenges. Unfortunately, blockchain currently remains at odds with both multi-enterprise business network functionality and the process of digitizing physical goods. Let’s take a look at how.

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